Description

We celebrate you and your individuality. We create cosmetics accessible for everyone. Make-up is a playground and yours are the rules of the game. Play with colors and make your custom products unique like you.

As a brand, we appreciate our customers’ individuality and we offer a wide range of top quality products to meet a wide range of needs. We are known for our innovative approach to cosmetics and our broadly diverse product offering, including breakthrough products that have revolutionized a modern approach to makeup. We are the pioneers in the concept of personalized makeup palettes known as Freedom System, unique Duraline as well as the famous AMC Eyeliner Gel, one of the most popular eyeliners around the globe.

The combination of modern technology with vivid shades is the embodiment of our collection. We offer over 2500 products, with perfect shades for everyone. We do not test any products or components of our products on animals — you’ll find us listed as one of PETA’s cruelty-free brands. About 60% of our range of products are vegan, certified by V-Label, the globally recognized organization.

We also hold The Halal certificate, covering the majority of our product range. 95% of our products are made in specialized and modern laboratories and production facilities located at the headquarters of the company in Przemyśl (Poland, EU).